Episode 2 Replay (YouTube)
Brian Booden (LinkedIn)
George Beaton (LinkedIn)
Brian Booden and George Beaton are honored to have Scott Taylor (The Data Whisperer) of MetaMeta Consulting as our guest for Episode 2 of The Data Mix.
Scott drives a strategic marketing consultancy focused on partnering with innovative Tech Brands that seek to change the nature of enterprise data management - and want help to tell that story. His experience is rooted in helping countless business executives understand the strategic value of proper data management. Data has never been hotter but Tech Brands can't always break through the clutter. MetaMeta are proponents of compelling messaging that is also technically accurate.
Our approach is based on establishing The 3V's of your Tech Brand narrative:
Vocabulary, Voice and Vision
This will be a fascinating insight into Data Management and Data Storytelling and is not to be missed!