The Data Mix - S3 Ep3 - Mitchell Tan

Your LinkedIn inbox could be costing you valuable business opportunities - but there's a solution.

Join us for Season 3, Episode 3 of The Data Mix for an insightful conversation with Mitchell Tan, founder of Kondo, as we explore the hidden costs of poor LinkedIn inbox management and how to maximize your professional networking potential.

In this episode, we dive into:
• Why traditional LinkedIn inbox management falls short for modern professionals
• How missed messages translate to missed revenue opportunities
• The importance of maintaining professional relationships through timely responses
• Practical strategies for achieving "Inbox Zero" on LinkedIn

Mitchell shares his journey from spreadsheet-based message tracking to developing Kondo, a specialized tool for LinkedIn inbox management. Learn how edge computing technology and innovative design are reshaping how professionals handle their LinkedIn communications.

Whether you're a consultant, sales professional, or business leader, this discussion reveals crucial insights about leveraging your LinkedIn presence more effectively. Discover practical approaches to transform your inbox from a source of stress into a powerful business development tool.

Get ready for an eye-opening conversation about the future of professional networking and relationship management in the digital age.

#leadgeneration #linkedinoutreach #dataanalyst #businessanalyst #linkedinmarketing

#coldemail #socialselling #leadgeneration #linkedinmarketing #linkedinoutreach

Chapters

• 0:00 Welcome Back and New Year's Catch-Up
• 3:00 The Data Fix: Databricks and Industry Insights
• 6:45 Introducing Mitchell Tan and Kondo
• 11:00 Tackling LinkedIn Inbox Challenges
• 23:00 The Concept of Inbox Zero
• 31:00 The Value of Timely Replies
• 42:00 Startup Journey: Kondo's Growth Story
• 50:00 Edge Computing vs. Cloud Debate
• 56:00 Closing Thoughts and Future Episodes

Transcript

The Data Mix - Season 3 Episode 3 - Mitchell Tan
Jan 6, 2025 • 11:32 AM - 12:32 PM • Brian Booden • Audio Upload
Brian Booden 00:00
Your regular fix for the best guests from the world of data and analytics. This is the data mix with Brian Boone and George. Hey
George. Brian, we're back. Happy New Year my friend. Happy New Year. How was your New Year? Was it everything you dreamed it
would be? Nope, it was cold and windy and wet. Well, look, we'll keep this short, right? But I was lucky enough to go to Paris, to
Disneyland, and I enhanced my corner in the background. I don't know if you can see the enhancement in the background, but Mike is
looking quite scared there now, with someone giving him
Brian Booden 00:52
a bit of angst in the background. I see that. Yeah, it's happy times. Well, not for Mike,
Brian Booden 00:58
it's not, but anyway. There's a bit of yin and yang there. I'm okay with that. I can
Brian Booden 01:05
roll with that. Yeah, so wonderful to be back in the new year, mate. And we are cranking out these episodes like nobody's business,
right? After getting this one rearranged quite quickly, we are on deck. So let's get into it today. Yeah? Cool. I'm ready. All right, so, you
know, we're humble people, so we need your support, guys, to keep the pod running and get all these awesome, amazing guests on
that we've managed so far and to keep that quality up.
Brian Booden 01:35
So please just do take us the courtesy, if you haven't done so already, of zapping one of those QRs, preferably the Spotify or Apple
podcast ones, they're the big ones for us, and drop us a review if you can. If you like the content, it means a lot to us personally,
Brian Booden 01:50
you'll be on our Christmas card list for next year, if you leave a review, and that's important, George, right?
Brian Booden 01:56
I mean, the numbers, since you started this little session of asking people, it only takes a little, two minutes afterwards, not even
that, and, Actually, we're seeing the results already. I mean, some of the viewer numbers have blown me away, blown us away.
Brian Booden 02:15
So yes, it makes a big difference.
Brian Booden 02:17
Well, look, it's pretty nice. It really is pretty nice. And I think that that is something that we're just going to keep asking you to do. So
thank you for anything that you can provide moving forward. So that's the shameless promotion out of the way. The other shameless
promotional thing that we do, George,
Brian Booden 02:32
is our new segment, which has gone down a storm in season three, the data fix. So should we get launched into it? Let's do it. All
right, let's get going, man. So we've got, here we go. Here's your nice little jingle intro as there.
Brian Booden 02:47
And as always, the data fix, it's over to George. Let us know what's happening in the world of tech, mate.
Brian Booden 02:54
So what I want to talk about on this episode is Databricks. Now, Brian and I both come from a heritage of data, using data. I think the
big name when we were cutting our teeth was Snowflake. So Snowflake kicked off in around 2012. I remember trying to integrate
some of our tools,
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Brian Booden 03:19
Click being one of them, with Snowflake. And this moved from on-premise to the cloud. It was quite a transition. I want to say that
Databricks has come from nowhere. It hasn't. They were founded in 2013. But what they have done is grown now
Brian Booden 03:35
to an absolutely eye-watering valuation. $62 billion in December is what they were valued at, on the back of a $10 billion funding
round. And the reason that that is impressive is that I think OpenAI was one of the biggest in around about Q3 last year at $6.6
billion. And everybody wondered, well, how can that get any bigger?
Brian Booden 03:59
Anthropic was $4 billion. And then Databricks comes. And almost the combined value of the two of them and at $10 billion, it's just
something amazing. I haven't, I could never have imagined anything like this. But it really shows, I think, just the importance of data in
the world and some of these data technology
Brian Booden 04:25
companies.
Brian Booden 04:26
It's it's pretty crazy dude, and the reason it's pretty crazy is I won't spoil it for anyone But I've been watching the start of season 2 of
squid game and on Netflix over Christmas And that that is more billions and pounds than you get one and a prize money for winning
squid game in the season I think the key number there is forty five point six billion one you get and you're saying that Databricks has
valued it What's 60 X million 62? Yeah, right me as some hefty numbers that we're talking about right yeah
Brian Booden 04:58
But I just I want to give a little dovetail into our guests this week Brian because I think there's There are some synergies there
obviously there's the data synergy but if we go back to 2013 when Databricks was When it when it first started It was started off by
Three buddies one of them
Brian Booden 05:25
Chop called Ali Godsey who's cut who's their current CEO at the moment. He was also a very big in the The Apache spark Community
so he was he was one of the people in there building that community back in the day but That was, as every business, it starts off as
a startup. This episode, we're very pleased to introduce our guest, who is also building a startup, a data startup.
Brian Booden 06:00
But he's trying to. pull data into a far more manageable way, unstructured data at the moment in the form of messages, e-mails,
inboxes. But can I hand this back over to you, Brian, because this is really good.
Brian Booden 06:13
Let's do it, mate. Let's just close out the Datafix, though, with a, let's make sure we do this properly, right? We get our close-out as
well. So thanks very much for the update, George. I love these little parts because I learn stuff, too. Probably you think that George
and I are
Brian Booden 06:28
discussing the ins and outs of the Datafix every week. We're totally not. It's just all him. I find out what's happening on the thread as
well. So we'll bring us all back on the screen. And it's a secret for you all that you don't know. Mitchell arrived while we were talking.
Brian Booden 06:45
So we're going to bring him on now and hope and pray that all the tech works together. So here we go. This is like the big bang of
restream right now. Hey, Mitchell, how are you? Hey, Mitchell. Good.
Brian Booden 06:57
Yeah, we managed it, man. Congrats on getting on the stream with no guidance from us while we actually started the show without
you. So nice job. Nice work. How are you, my friend?
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Speaker 2 07:07
Good. Good. I'm currently in Singapore. So I'm a bit ahead of everyone.
Brian Booden 07:13
Yeah. Well, yeah, thank you very much for joining us.
Brian Booden 07:16
Yeah, and nicely recovered from New Year already.
Speaker 2 07:20
Yeah, I mean, we didn't party, I just drank lots of tea, flew to see my co-founder in Taipei to just chill out.
Brian Booden 07:31
Well, look, that's awesome and it's great to have you live on the show and for the way we run these, we've already run an interview
with Mitchell, which we're going to pop up very soon, but he's going to be hanging around in the episode as well to answer your
questions at the end, so feel free to pop anything onto the LinkedIn live chat and we'll give you a few prompters during the interview
as well. So thanks very much, everyone. Mitchell Tan from Condo, we're looking forward very much to finding out more and we're
going
Brian Booden 08:04
to run the interview now and we'll be back when that finishes in about 40 minutes. So we'll see you all very soon, guys. Cheers.
Remember to leave any questions in the chat, okay? See you soon. Hey, everyone, and welcome to another episode of the Data Mix
with my trusty colleague.
Brian Booden 08:18
There's George. Look at that, effortless, first time.
Brian Booden 08:22
How are you doing, George? High five.
Brian Booden 08:24
Oh, yes, yes, that works, that works. And we've got, obviously, we've got our star guest down here. We've got Mitchell down here.
Good to see you, Mitchell. How are you?
Speaker 2 08:32
Hi, Mitchell, high five you first.
Brian Booden 08:34
Oh, yeah, if we can make that work. This is new ground, this is new ground. Awesome, awesome. Mitchell, it's amazing to have you
on. Thank you so much. You know, a bit of a deviation, George, from our usual guests in terms of the realms
Brian Booden 08:49
of data and analytics, but LinkedIn is on fire right now, right? So, you know. It's the place to be.
Brian Booden 08:54
It is the place to be. It's the butt of a lot of jokes, but it is the place to be.
Brian Booden 09:00
Well, I don't think we should let Mitchell hear us say that. I guess we're too late now, but yeah, yeah. But Mitchell, wonderful to have
you here. Condo obviously becoming a thing, so why don't you tell us a little bit about you, a little bit about Condo, and let's get this
thing kicked off.
Speaker 2 09:16
Yeah, so I used to sell analytics software for an early stage B2B company, and I sent a lot of LinkedIn messages to heads of data,
right, to heads of marketing on LinkedIn, and we did an okay job, and some of them would reply. And then we would miss their replies,
and then we'd be like.
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Speaker 2 09:41
Dude, you want to talk to me and then you're ghosting me now or what's up? That was bad, but We ended up going back to the
trustee spreadsheet and spreadsheeting everything and writing fancy formulas Which are like, you know Change the color of the cell
if like the thing is overdue and then someone to go update the thing every day And did that for a couple of years, I don't know. Like
I've been like spreadsheeting LinkedIn messages
Speaker 2 10:09
for a long time. And at some point I was like, this is kind of silly. Why are we spreadsheeting LinkedIn messages? And of course the
real answer is like, well, like otherwise you lose track of stuff. And I tried a whole bunch of tools. There are these like automation
tools that have inboxes.
Speaker 2 10:26
There are these CRM tools which have little inboxes, but none of them really work. None of them will like just give me a Gmail for my
LinkedIn messages. That's what I was looking for and it didn't exist. So the timing was right, kind of found the right co-founder
Speaker 2 10:43
and one of my former colleagues, we want to work together. So like, let's go build this thing, if anything, so that we can stop
spreadsheeting our own LinkedIn messages, right? And then, yeah, so out comes Condo. So Condo is superhuman for LinkedIn.
We're inspired by an email app,
Speaker 2 11:01
quite popular in the US called superhuman. Basically, we help you get through your LinkedIn DMs really fast. you know, sort things
out. So you can track lead stages, you can track different groups of people, you can track your friends versus your leads
Speaker 2 11:16
versus your clients versus your partners or whatever. And you can basically organize your LinkedIn inbox like you would your email,
right? With all the features like labeling, reminders, templates, things you're familiar with.
Brian Booden 11:30
Well, look, we'll maybe get into that in terms of like the technical detail. Maybe even have a look at Condo a little bit later as well. But
like we touched on it right at the beginning there, LinkedIn is kind of a unique platform, right? Because it's probably the only place
that you can message anyone in your network
Brian Booden 11:49
without the fear of someone coming back at you and saying you can't do that. Yeah, and I think that's what's unique about it. And
when you talk about being able to contact anyone on that network, like the LinkedIn inbox, let's just be honest, it sucks, right? And
they put layers of suck on it
Brian Booden 12:06
because like they start to put a filter, like a focused inbox on there and then things disappear into archive folders and you don't know
how, where or why it's happened. You know, and it's all a bit mysterious. And like, this must have been a big driver for you, right?
Because it drove me crazy
Brian Booden 12:25
when I was using that for such a long time. It was because I'm using something else now, aren't I?
Speaker 2 12:32
Yeah, yes, I hope you are. But yeah, I think it's interesting. I think LinkedIn is, I think it's, okay, so the evolution of LinkedIn, right? So
LinkedIn started, I would say, as a job board, right? It's like where you find a job, right? So like the first like power users of LinkedIn
Speaker 2 12:51
were recruiters, right? They find your profile, they're like, oh, don't you send me your resume? I can see your resume right there on
LinkedIn, right? Blah, blah, blah. And, Then LinkedIn evolved into some kind of like...
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Speaker 2 13:02
professional network, so like a Rolodex of sorts, right? You keep your close business connections somewhere there. You don't
message them a lot there, but you have some way to be like, oh, here are people I know, right? And then nowadays, I would say
LinkedIn has become a social media platform.
Speaker 2 13:22
Social media platforms have a lot of stuff. Messaging is one of, say, they have a feed, they have ads, they have some paid products,
right? They have business pages. It's getting really complicated out there, and one effect of that, well, there are two main effects of
that.
Speaker 2 13:39
One is there is a lot of noise, and some of the noise, by the way, is introduced by LinkedIn itself, because how does LinkedIn
monetize? It lets people send you emails. It lets people buy conversational ads, right? So LinkedIn is making its own inbox busier
Speaker 2 13:54
as a way to monetize the fact that they have your attention. Also, by LinkedIn making it so easy for you to connect with random
people, or people connect with you, like random people send you messages, right? So there's a lot of noise.
Speaker 2 14:10
But there's also... a lot of kind of like authenticity on LinkedIn as well. Why? Because like, think of like how you get to know someone,
right, you show up at a networking event and what's the first question, so what do you do, right? When you see someone on LinkedIn,
Speaker 2 14:26
you don't have to ask them what they do. You already freaking know like where they work, where they've worked for the past 10
years, right? Where they went to school or what degree they did. You have so much context that is so personally indicative in a
professional setting, right? And so you feel like you kind of know the guy
Speaker 2 14:43
and add on top of that, like they post stuff, right? They tell you a bit about their business. They tell you a bit what they think about,
you know, what's going on. Some of them tell you about their lives, right? So you add all this together and there's a lot of authenticity
there.
Speaker 2 14:55
You feel like you can like cut to the chase and like skip the like small talk and you know if you're the same kind of person, right? You
see, I see, you see another data analyst there. Oh, yeah, you're the same kind of people. I know where you work, right? Might even
have some like overlap
Speaker 2 15:09
in people we work with, blah, blah, blah, right? So I think that's where LinkedIn's at. It's like. You know, like other social media
platforms, it's really noisy. But maybe unlike other, maybe a bit more like Twitter and a bit less like Instagram or Facebook,
Speaker 2 15:25
like you can get pretty real there. And that's why, as you said, Brian, like it's very easy on LinkedIn to get directly to people because
there are opportunities for people to feel like they know you, and they trust you, and they've seen you before, all before like you said
hi, right?
Speaker 2 15:42
You've seen their content, you've read their profile, you know details about them, some of their friends won't, like where they worked
seven years ago, right? And I think that's why LinkedIn is like becoming interesting is like, like other places, it's noisy, but it's also
something there that helps you cut through the noise if you want.
Brian Booden 16:01
You know, there's a bit of a parallel there to Facebook, where if you go online and use the web app to try and search through
messages on Facebook, it's horrible. Obviously, they want to drive you to Messenger, but I don't use Messenger, I refuse. I'm not a
big Facebook user, I have an account,
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Brian Booden 16:26
but it is pretty horrible. I'm wondering, do you think there's ever a future where LinkedIn builds its own messaging app, its standalone
messaging app, a little bit like Facebook did?
Speaker 2 16:38
Yeah, I spoke to someone who used to work in Corp Dev at LinkedIn, and apparently there was some project, like there's some guy
who wanted to do it years ago in LinkedIn. And I guess in the bureaucracy, it got thrown out, right? So it's odd, if I was a senior PM at
LinkedIn,
Speaker 2 17:02
I'd be like, duh, that thing should be its own thing, right, because there's probably millions and millions of messages flying across the
network every single day. Yeah, if another way to break into a new category and get more attention and somehow monetize that, but
yeah, for whatever reason, that project, I guess, died at LinkedIn.
Speaker 2 17:29
I mean, you can guess why also, but yeah, I think LinkedIn can do it anytime they want. It'll probably take them a bunch of effort
because they have like a billion users or something like that, and so their decisions are heavier than at a startup. But they could do it
if they want, and we just have to accept that they
Speaker 2 17:48
chose not to do it probably.
Brian Booden 17:50
Yeah, but I get that. Then they'd probably want to tie in with something like Teams as well, because Teams is becoming, for
business, Teams is a huge platform, so I could see a world where they do that. But anyway, we're glad to know.
Speaker 2 18:04
Think about the DNA. You mentioned Facebook, so the DNA of these companies are very, very different, right? Yes. Facebook
acquired Instagram, Facebook acquired WhatsApp, right? They're all, Facebook's always been about,
Speaker 2 18:19
Facebook was when mobile very early, right? So I'd say Facebook's always been the consumer platform, and consumers move to
phones really quickly, and Messenger is a perfect fit for a phone. LinkedIn is kind of late to the mobile game. It was always this place
where you work,
Speaker 2 18:42
and if you work, you're at your desk and your laptop, right? So you can see the consumer and business worlds kind of blending, right?
And, I guess LinkedIn still has to make up its mind. Does it want to be LinkTalk and just live on your phone? Or does it want to be
also like a CRM,
Speaker 2 19:06
which is like a business version of a Rolodex?
Brian Booden 19:09
Yeah. It's a little bit weird because LinkedIn and without it, I don't want to turn this into a LinkedIn sales conversation. But it's
interesting that LinkedIn was focused on content for a long, long time. And now it feels like if you want to make money on LinkedIn,
the DMs are where it's at, right?
Brian Booden 19:29
It used to be the content is where it's at. And then they scrapped the reach so that your posts hardly get to anyone in your network.
And the only way that you can really communicate with individuals is through DMs. And I think that's why DMs are just becoming so
important on LinkedIn nowadays.
Brian Booden 19:45
And that's one of the things that frustrated me immensely was just lost DMs that I have in my box. I have no way to find, filter,
understand where they are, when they replied, have they replied. I couldn't do any, I can't do any of that in the native LinkedIn
interface. And that's frustrating, right?
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Brian Booden 20:03
It's super frustrating. And how frustrating was it for you when you were trying to, or did you just see it as a wide open opportunity
when you were building this?
Speaker 2 20:12
Yeah, it was pretty frustrating. You know, I think the context is like, well, I'm like a techie, so I use all sorts of like productivity tools. I
use like, you know, modern software, right? I use Notion, I use Adio as a CRM, I use Figma to design,
Speaker 2 20:30
I use this thing called Linear for like ticketing, right? And managing our product engineering pipeline. I use all these tools. And then
I'm like, LinkedIn feels kind of like, I'm in 2008 or like I'm in some year that's not this year. And all my other tools feel like there's
someone else. So the frustration for me is like,
Speaker 2 20:52
not just like, hey, I'm using my messages for sure. I hated like having to spreadsheet my inbox, like I told you. But it's like, it's just
annoys me when like things look bad, right? And like UX is bad. And,
Speaker 2 21:06
That was mainly it. I was like, can I finally build the UX that, bring my, the two hours I spend on LinkedIn into 2020, right, and actually
build beautiful software? Because LinkedIn doesn't seem to care, you know? It's kind of like when you use Microsoft Teams or
something. For sure, it has huge market share,
Speaker 2 21:30
like it's a great business. But whenever someone gets me on Microsoft Teams, I'm like, why are we here? Like, dude, get on, you
know, get on like, you know, the train of like the future, right? Like, what?
Brian Booden 21:46
So. Exactly. It's another channel that is, it is actually very difficult to search and find things. I've always got multiple unread
messages in Teams as well, actually. Because sometimes you'll get a message turned black
Brian Booden 22:00
and unread, even if somebody's liked it. And then, are you that interested if somebody's just liked it, maybe there should be a digest
or something. I don't think they're doing that well either. Now this is turning into a Microsoft bashing session, which it's not meant to
be.
Brian Booden 22:15
Well, look, I think we can turn the corner on that by saying that there are many, many applications out there that we use that we don't
have the facilities to be able to filter through the content that we need to cook. Unstructured data is 80 percent of the data in the
world. There's messages and text and images and videos,
Brian Booden 22:36
and most things that we use, we don't have the ability to filter these very well. There are some exceptions, but I think that this idea of
inbox zero that you talked about with superhuman to start with, right? It's relevant across all applications nowadays, whatever inbox
means in inverted commas, right?
Brian Booden 22:54
Getting your notifications down to a point where they're manageable and you can understand where you're going, who are the
important, what are the important entities you're dealing with, right? So I want to touch on this for a minute. This whole inbox zero
experience,
Brian Booden 23:09
can it actually be a thing for something like LinkedIn? Because I know that mine's like, it's a bit of a minefield. So if you're starting
from that minefield scenario where you've got like a thousand messages, how do you start to do that, Mitchell?
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Speaker 2 23:23
Yeah, so, well, first we should ask why should you inbox zero? Well, what is inbox zero and why should you do it, right? So I think the
idea of inbox zero is like, we treat like, think about your desk, right? Or think about like rewind a clock. Let's go back to 2000.
Speaker 2 23:40
We had entries on our desks, right? Like people would come in, mail would come in, blah, blah. And The worst thing you want is for
things to pile up, right? You don't want piles and piles of paper over your desk. Try to find that bill, or you won't find it, right? So if you
can't find it on a messy desk with piles of paper,
Speaker 2 23:57
that's kind of like the same as leaving 9,000 messages in your inbox and saying, I want to find something. It's a bit neater, but it's
essentially the same thing. It's like a big pile, right? Think about like how people use in trays, right? Like things go in, you do the thing,
and then they put it in the out,
Speaker 2 24:15
and then it goes out, right? And then like the thing is empty. The in tray is empty for the day, right? At least that's how like they were
used. The in box functions the same way. Like things go in, but then they go out, right? Like it's not like storage.
Speaker 2 24:31
There's a reason why it's called an in box. It's not called like, you know, warehouse, right? It's not where like everything lives forever.
It's where things come in and then you go somewhere, right? So the idea of inbox zero is to treat your inbox like an inbox, like a to-do
list, where it empties out when you're done with stuff, right?
Speaker 2 24:49
And I don't think you should do this everywhere, right? So there's some space for mess somewhere in your house, but on your desk,
where you're working, where you need to find stuff, right? That's where you like invest effort in cleaning it up so that you can find
stuff you need, right? So I'd say it's the same thing.
Speaker 2 25:06
Decide where in your life, if it's LinkedIn, if it's email, like what's the important channel which your business runs on, where if you
miss something or you can't find something, you're gonna like lose money. You're gonna lose opportunities, something, right? And
then pick those things and.
Speaker 2 25:19
Inbox 0 will change the way that part of your life works because you will not miss anything. If your only goal every day is how do I get
this inbox empty? Either I'm done with stuff and get rid of them, I'm done with stuff for now, I need to come back to them so I snooze
them for later, or I want to file them away in
Speaker 2 25:40
some separate box which is not my inbox. So I think that mindset helps you not miss stuff, and that's probably the most important
benefit. Now, to go back to your question, Brian, I'm like, okay, what do I do? I have 1,000 messages, where do I start? There is a
famous article that I think 10 years old
Speaker 2 25:58
called the Inbox DMZ or something. I shouldn't try and find it. But basically, Inbox 0 started, like someone came up with this idea,
and it obviously started for e-mail. What he said is, hey, go to your e-mail right now,
Speaker 2 26:16
make a folder called the DMZ, and then go to your main inbox, select everything, select all, and just move it to this folder called DMZ,
and then your inbox will be empty. you're not losing them. You can always go back to the ZMC and find stuff,
Speaker 2 26:32
but guess what? Now you're at zero. Why is it so important to make this move? It's because it's easier to keep an empty thing empty,
than to get an overflowing thing empty. Thanks to computers, you don't really have to throw stuff away. You can just put them
somewhere else and they stay there.
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Speaker 2 26:52
I think that's the first place to start. It's why in Conda, we have this feature called get me to zero or clean up my inbox, where we just
want you to start with a fresh slate. People say, what if I miss a lead? What if there's a lead like three years ago? Sure, you can
always go fishing.
Speaker 2 27:12
There's this folder called the archive or the DMZ. You can go fishing it anytime you want. But do you want your daily to-do list to look
like 1,000 messages? No, your daily to-do list should look like the last 50 or something, and then keep your empty inbox empty, and
then when you want, go fishing. It's fine.
Brian Booden 27:32
I think the thing that really triggered me when we talked before, Mitchell, was the waiting for reply. That was the thing that really, of
everything that I saw, waiting for reply was the thing that really triggered me. They're the people that have got in touch with you
Brian Booden 27:51
that you haven't responded to. That's where all the, I'm not going to say lost money, because it's not as easy as that. There's
relationships to be nurtured. But that's how relationships start, where deals can be made. When someone's made the effort to, it's
like, as you see,
Brian Booden 28:09
it's like being in a live networking event. And someone says, hey, I'm Brian. And they just walk past you. You wouldn't do that in real
life. So doing it multiple times a day or a week or however frequent your inbox fills up on LinkedIn, it's not really a thing as well.
Brian Booden 28:28
It's really OK to come back a few days later and say, I'm really sorry I didn't have time to meet you then. But now I've got time. Would
you like to meet now? But to just ghost someone, and I think this is where you started, right? What happens when you get ghosted?
Brian Booden 28:41
I mean, it's a real thing on LinkedIn. I think it happens a lot. And I don't think many people realize how much potential there is in their
inbox to have a conversation that might lead to something.
Brian Booden 28:54
And actually, I would go further than that, Brian. I would say the people that don't realize, actually don't realize what they're missing
out on. If they're thinking, well, I'm not really a big LinkedIn user, if they're in business, if they're working, then I would suggest that
they probably need to spend a little bit of time there,
Brian Booden 29:10
because it is a gold mine.
Brian Booden 29:12
Yeah, I don't want to be fishing, though, right? You used that word, fishing, Mitchell. You want your fishing percentage to be down at
5% to 10%, not like you're fishing for 80% of all your comms, right? That's a disaster waiting to happen, because then you just end up
doomscrolling your inbox to try and find the thing that you don't
Brian Booden 29:32
know what you're looking for. So yeah.
Speaker 2 29:34
Yeah, so just show people what you mean, Brian, by waiting for my reply.
Brian Booden 29:42
Yeah, let's show you what we're seeing here. So let's say.
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Speaker 2 29:45
The thing about, this is Condo. And then the thing about LinkedIn is both messages you send and receive are mixed, unlike email,
where there's a send folder. There's no send folder in LinkedIn. So I have 44 messages. I have no idea who messaged me last or who
I just messaged.
Speaker 2 30:01
So in Condo, you can filter for waiting for my reply. And these are the 27 out of the 40 that they send me something. So Joe's like,
hey, man, how's it going? Should probably get back to him. But look back. Someone's like, hey, man, how have you been five days
ago?
Speaker 2 30:17
I guess I've been procrastinating on it. But if something said, hey, there's a bug in your thing. Go fix it now. I should probably go get
back to that first. So this is a way of me prioritizing people writing to me. So just want to show that.
Speaker 2 30:32
But to get back to your point, Brian, yeah, it affects your brand if you don't get back to people. Think about your business. You're
posting once a week, three times a week, whatever, on LinkedIn. You're like, hey, I'm active on this platform. I'm open for business.
Speaker 2 30:48
And then people message you, and they're like, yeah. Chat, let's chat, right? And then you ignore them, and you're like, dude, you had
time to go like post on LinkedIn and do all this stuff, and you didn't have time to get back to me. Like, are you open for business or
not, right?
Speaker 2 31:01
So if LinkedIn's like any part of your brand building, then it's not just a like, you know, like, you know, you keep them waiting, but it
makes people wonder if they're actually important to you. Because you don't get back to them, right? And so I'd say inbox error helps
you find leads,
Speaker 2 31:23
but it also helps you maintain an image of like, hey, I'm actually, I'm open for business here. I want to build connections. I'm not here
to like, you know, run around and post fun stuff, and then ignore everyone, right? People don't like feeling ignored,
Speaker 2 31:38
and it really hurts your brand if you do that too much. But yeah, I'd say on the phishing question, I'd say some good friends of mine
are consultants, right? And some consulting firms have this very like, you know, rigid policy that their employees need to be at inbox
zero. five times a day. Why? Because imagine a client messages you and says like,
Speaker 2 32:04
I just think for you, you know, if you're like ten billable hours, it's like thousands and thousands of dollars, and you ignore that. But like
how long, you ignore that for how long? 24 hours? 48 hours? You're missing money that the client wants to pay you for you to do
work. And like the whole reason for your existence as a consultant is to build those hours, right? So Yeah, some consulting firms like
if you don't inbox Sarah like five times a day you get fired Like if you miss messages you get fired why because you're losing the firm
money For these like emails you aren't answering right? So I'd say it's the same kind of thing
Speaker 2 32:36
Like you you can apply to your own business, right? Do you like, you know, do you want to like wait for the money to pile up in some
corner? or do you want to make it now and like to your point Brian, of course, it's not like Literally everyone's like here's my Venmo. I'm
paying you money It's not like the messages turn money like that But like if you don't answer messages, how will you get meetings if
you don't get meetings? How will you get you know, like deals and if you don't get deals how you get revenue, right?
Speaker 2 33:04
So it's like there is some drop-off rate for every 100 messages you do some percentage of them will turn your money But if you don't
do the messages and you've nothing's gonna turn into money It's very simple and to give you like an another example of this I had
like, you know, two or three, you know coaches recently who told me that hey, dude, I use condo I went through like the last like, you
know, 5,000 messages in my inbox, which are just like, you know left sitting around forever And my business has like multiplied what,
you know, like someone was on, you know, www.sembly.ai Page 10 of 18
Speaker 2 33:40
she was doing like one appointment a day, now she's doing five. Where did she get the four from? She went back into her inbox and
be like, all these people were like trying to connect with her. And maybe they're not ready to pay her yet, but like it starts with a
meeting.
Speaker 2 33:53
And yeah, like, so people are literally like multiplying their business multiple times within a week of like going through their
messages, because they're sitting right there. You just thought you're just too anxious or like, you know, too like frustrated to go
through it. But if you do it, condo or not, you're gonna make money.
Brian Booden 34:13
Yeah. And do you know, sorry, George, you go, you go.
Brian Booden 34:16
I'm just gonna say that a very good friend of mine who is, he's an ex McKinsey consultant actually. He mentioned to me just a few
weeks ago, which I thought was very revealing, eight conversations will lead to four proposals, which will lead to two engagements.
And that was one of the models that they work with.
Brian Booden 34:38
So they would constantly be having, they would try and hit this target of eight conversations. And that could be a LinkedIn post. It
could just be saying hi to somebody on LinkedIn or even messenger or even sending an email. But just these little. Little heartbeats,
just letting people know that you're there, you're still thinking of
Brian Booden 34:55
them. Eight of these a day will turn into four quotations, will turn into two engagements, and that seems to hold.
Speaker 2 35:04
Yeah. And another leap of the McKinsey playbook is that McKinsey partners are famous for being super helpful. Right? Like, they're
industry leaders, and then their clients are like, you know, CEOs, right, or other execs. And if you're an exec, and you go call a
McKinsey partner and be like, hey, I want to get your
Speaker 2 35:22
thoughts on this thing, they don't be like, here's the bill, right, like, here's $5,000 for the next 30 minutes of my time. They take the call,
and they talk to you, and they help you, and they tell you what's up, right? And they do all these things for everyone. Why does a firm
do that? Because they know that, you know, like, if you're a CEO of a Fortune 500 company, you
Speaker 2 35:44
know, like, Transcribed by https://otter.ai You sometimes need help and you know it's not everything is like in the moment like some
day you'll buy Someday, you'll need like more help someday. You need like enough help you hired a whole team, right? but you know
Sales don't happen like that, right? Like sales happen when you have a relationship with someone you trust who you have seen their
expertise
Speaker 2 36:08
Who you have seen a flavor of the impact they can break your business because of their knowledge or you know their experience And
that's how McKinsey runs its shop, right? They don't talk about commercial still very late, right? like it's It's about like how they can
position themselves as like the people you go to if you're like a large corporate and need some help Right, how much that how that
she works is a different story But the whole ethos is like get to know me. Let's get to know each other before we sell each other, right?
And I think the same applies on LinkedIn, right you you this is the problem with the pitch slap
Speaker 2 36:42
It's not that like people have a problem selling you so everyone's here to sell something right? It's that You're asking me to buy the
thing before I know, I have no idea who you are. I have not, I've barely seen your content. You've like connected me yesterday, right?
You've not, you have not started any conversation which shows you understand me, right?
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Speaker 2 37:05
Or you know who I am, or we share, have something in common. You're just dropping me this paragraph that says, I'm building this
thing, do you want to help me by buying it? Of course not, right? There's nothing wrong with you selling me something, but I want to
see that you've done your work,
Speaker 2 37:23
that you're a guy I can trust to some degree, trust enough to put some of my time into looking at your thing, right? And,
Brian Booden 37:34
Yeah. Yeah, look, the pitch slap is something we could go into a whole different area on, but we're not going to, right? But what I will
say on that is that it's really important to have that communication factor. And look, even if that communication factor,
Brian Booden 37:50
and let's be real about it, Mitchell, right? So for people, I think there's a divide here, right? There's people on LinkedIn who make
money because they know about some part of LinkedIn, right? And I think that's actually a heck of a lot easier to make money that
way than it is to use LinkedIn to transmit your message about anything
Brian Booden 38:09
else that's not LinkedIn, right? Because you're in the product, you're immersed in it, and that helps to grease the wheels. But what I
will say is if you've got tools and if you've got frameworks to be able to know that when someone sends you a message, you're just
able to send them something back, right?
Brian Booden 38:27
Even if it's just a lightly personalized template of, hey, name, thanks for sending me something. I haven't got time to get back to you
now, but I will in the next couple of days, thanks. And again, that was another thing that Condo really made a huge difference for me,
is that I could go through all my waiting for replies
Brian Booden 38:44
and just send a holding message back just to them, just to say, look, I'm super, super busy right now. I want to talk to you. Please
don't forget about me. Bye. And there we go and just being able to go through each one and go boom boom boom boom and before I
know it I've dealt with 200 messages and I might have
Brian Booden 39:02
Even 10, 20, 30 coming back to me saying no problem dude, it can wait, it's fine. And again, that tells me that there's another level of
conversation to be had there. There might well be like 70% that just don't respond and that's okay, but It's that, it's that proactiveness
that makes the difference, right?
Speaker 2 39:21
Yeah, I'd also say like it's about like prioritization, right? So not like as you can, as you saw in my inbox There's some people were just
like, hi, or like, how's it going? But what that's less important than a customer saying like, hey, I need help, right? So I segment my
inbox in Condor like, you know customers get their own box, right? And then obviously I get a customers first. I get a customers
Before I get to my leads and I get to my leads before I get to like friends
Speaker 2 39:51
Unfortunately, but poor, poor friends Yeah, I'd say not everyone needs a reply in the day. Some people do, right? And you like What
going back to like the brand, it matters that people who you think are important feel important, right? Some people don't, if I'm just like,
hey, how's it going, Brian? Like, how's your day going? What are you doing for Thanksgiving? You don't need to tell me. It's fine. You
can reply me two weeks later and say, sorry, I was really busy It doesn't matter. I don't think like I don't expect you to like think I'm
important enough to like
Speaker 2 40:26
It's a small talk with me. Yeah.
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Brian Booden 40:29
Kind of almost Maslow's hierarchy of needs. You've got to make sure that the bottom layer is sorted out. You've got to eat before you
can then take care of your friends and hang out with your friends.
Speaker 2 40:39
That comes further up the pyramid. So the question to ask yourself is, if I go into your inbox now, will I find any leads that could turn
into money soon? And if you know the answer to that question, and it is like, no, you will not find anything. I talk to some customers,
and I try to sell them condo.
Speaker 2 41:00
And they're like, Mitchell, I'm 100% sure I'm not missing any leads. I have a system, I'm not missing anything, I guarantee you. We
can go look at my inbox now. Everything there is like junk. The stuff that are important I've done. If that's your answer, great for you.
Speaker 2 41:15
You don't need any help, you don't need any tool, you don't need any different, like do whatever you're doing, right? But the reality is
that 99% of people I talk to are like, I don't know for sure, I probably haven't missed anything, but you know, I couldn't guarantee you.
And why is that the case?
Speaker 2 41:33
Because you haven't adopted this inbox zero mindset, right? And maybe the tooling you have doesn't like allow you to do that easily,
right? So it's an uphill battle.
Brian Booden 41:46
But that's really important to have. And it's important to, it's like you say, a tool that helps you solve, even if it's super useful, if it
doesn't help you solve anything, it's not applicable to everyone, right? And that is fair enough. But I think a lot of people are on the
boat
Brian Booden 42:02
where they don't have necessarily time to spend five hours with their email or with LinkedIn or anything that has a process that can
help them to get to that value. That's the critical part, right? And as we're running down a little bit on time here, Mitchell, I wanted to
give you an opportunity to just talk about like condo as a business,
Brian Booden 42:22
because we see a lot of kickstarters nowadays, and we see a lot of businesses bootstrapping, and we see a lot of different models
of getting off the ground. So how is it, I wanted to ask you how it's working for condo or how it worked for condo to get off the
ground.
Speaker 2 42:35
Yeah, so we've been in business for about six months. The idea started in May, 2004, it's now November, right? We built for four
months, ran a beta for like one or two months, and then have been live for another two months. It's been going better than I expected,
right? I'm always like, you know, prepare for the,
Speaker 2 42:58
you know, like have in mind the worst possible outcome and then be surprised when it's better. But yeah, I was expecting something.
I was like, I remember I was telling my co-founder, hey, I'm very sure I can get 10 people to pay for this. I'm not sure I can get 100,
right? Like, honestly, maybe, I don't know.
Speaker 2 43:16
We're at 250 today, eight weeks into the launch, right? Now I'm like, I'm telling my co-founder, how do I get to 1,000, right? Like, I'm
not sure I can. So I'd say it's gone, it's gone fast, right? Like growth has been, you know, like probably like, you know, the top 5% dial
of startups at this stage, right?
Speaker 2 43:39
The question, the big anxiety I have is like, can you keep going at this rate, right? And sometimes, Like, yeah, the same growth rate at
250 customers is very different from that growth rate at 10 customers, right? Why? Because I get like five support tickets a day or
something, right?
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Speaker 2 44:00
Like the product starts to show as it's like out there and like, you know, like I don't, I can't even remember who's the customer
anymore, right? Like sometimes. And so that's been challenging. But I'd say. I'm like gratified that we validated the problem we
picked, right, like I think it's like obvious that we found a problem which people care about, they care about enough that they're
Speaker 2 44:24
willing to pay something if we can fix it, and some people have like very quickly seen how we do fix it better than anything else they've
seen, so I'm really happy for that and, you know, I think the challenge is like how, yeah, I feel like I need to grow seven more arms, you
know, like, it never gets easier, like, sure there's cash flow now, we're making some money, but I'm not sure that's made anything
easier than two months ago.
Brian Booden 45:00
What's the technology stack you're working with, Mitchell?
Speaker 2 45:03
Condo's like a React app, right, it's how things move fast, and another reason Condo feels like fast for most our users, I say most
because it's kind of like finicky for some users, but Condo runs like on the edge would be like the right description of it in that we
actually utilize your local computing resources to run the app. What does that mean? It means that it's faster than some LinkedIn
tools where they don't cache things locally,
Speaker 2 45:42
so they've refetched messages from LinkedIn every time, and they're like multiple round trips. It also means that your data is local
and secure. We don't stream data to servers. But yeah, that's the stack. It's currently an indexed DB in the background, so it's like a
Chromium-based database.
Speaker 2 46:03
Thinking of whether we want to move that over to something like SQLite or something. But yeah, basically it's like a DB that uses local
compute resources to run queries. Then we have services which fetch data from LinkedIn and cache it locally.
Brian Booden 46:20
Yeah. So that's pretty scalable then. That's going to scale up to your 1,000 customers, no problem, and beyond.
Speaker 2 46:27
But I would say an interesting question is whether it's truly more scalable than running it on the Cloud because we are dependent.
Let's say that something is funky about your local environment, or you're on an old laptop, or I have no idea what exactly is going on
on your laptop, or the memory, or what else you're running. So we do get complaints where some people are like,
Speaker 2 46:53
Condo's being damn slow, and I'm like. I, to be honest, I have no clue why. Like, that sucks, but like. What do I do? I can't test it. It's
not slow for me. It's not slow for 100 other people. It's slow for you. That sucks,
Speaker 2 47:09
but it's really hard to debug this. If we were 100 percent Cloud software, we have all the control. We just scale compute up. It's very
easy. We can guarantee a response time. It's just the speed of your Internet connection.
Speaker 2 47:24
That's it. That's one of the trade-offs. When you build an Edge, sure, it's scalable and you don't have to pay. Your Cloud costs are
close to zero. But every environment is unique and it's really hard to debug performance on local devices. Absolutely.
Speaker 2 47:46
I don't know. I'm not sure if we picked the right thought.
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Brian Booden 47:49
That is an interesting problem. I've got a client at the moment who has an aging laptop infrastructure in their organization. They
have services online. They use Citrix, they use AWS's remote desktop environment. They're considering whether they just buy fairly
cheap throwaway laptops with low Edge compute power.
Brian Booden 48:16
One of the benefits of that then is that there's little or no data on the laptop. So if it gets stolen, if it gets lost, the risk is lower. Then
we saw Microsoft last week at Ignite. They brought out the first, I think, what, a $350 PC that's operating system is in the Cloud.
Brian Booden 48:35
So all this is, is a dumb device. There's very little processing, just connects to your keyboard and a monitor. So I'm not quite sure
which way the industry is going, but it seems more and more is going up into the Cloud at the moment.
Speaker 2 48:50
I think the hidden limitation here, so this is a Chromebook, kind of, right? It's like a Chromebook, like, minus a bit more.
Chromebooks, let's just say, failed, right? Like, why? Because I have friends at Google, and then Google is like, hey, engineer,
Speaker 2 49:08
do you want a Chromebook? Like, you have all this, like, you know, cloud computing. Or do you want, like, a MacBook Pro? Every
single, 100% of engineers go pick the MacBook Pro, and the salespeople complain that they don't get an option and they use a
Chromebook. What on earth?
Speaker 2 49:23
Google makes Chromebooks. Why are its own employees, like, not wanting the Chromebooks, right? Because it's not actually like
the cloud compute that's like limiting performance, but it's like there's something in the software that connect like this Chromium
itself,
Speaker 2 49:39
yeah, there are layers, right? In like, it's like the Citrix's of the world that are limiting the performance of like a kind of like device like
that. It's a layers of software that connect you into these cloud services. And you got to get them right.
Speaker 2 49:54
If not, my MacBook Pro is still gonna feel faster. Although you could have like a server farm running behind your cloud connected
device.
Brian Booden 50:02
And I'm gonna provide the final balancing argument to this, right? And that is the fact that the condo like big advantage of it being
edge means there's no automation involved from the LinkedIn side, right? Because that's a massive, massive thing
Brian Booden 50:15
you have to be super careful of, you can get your account. Like, bans really quite quickly if you use the wrong tools. And LinkedIn are
getting worse. They're just outright banning people first time now if it looks bad. So I'm comforted to know that Condo is on the edge
Brian Booden 50:32
and it's not doing any of that connectivity stuff, right? I think that's a good place to be.
Speaker 2 50:38
Yeah, we get a lot of questions on this. So like a pro tip, right? If you are trying a LinkedIn tool or something and then you're skeptical
of what they're saying about whether they log into your account service or not, you can check for yourself, by the way. So yeah, go
into LinkedIn, go to settings,
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Speaker 2 50:53
see what are your active sessions. And then when you sign into a tool, do you see a new active session or not? Right, so do that with
Condo. You'll see like, nope, nothing changed, right? Do that with a tool like a content scheduling tool or an automation tool.
Speaker 2 51:06
And you'll see like you have new logins from some other IP address. So check for yourself and know what's happening to your
account.
Brian Booden 51:14
Well, look, this has been like time has just flown. But this has been amazing, Mitchell. And why don't you finish off real quick by
telling us where we can find you if we want to talk to you more?
Speaker 2 51:26
Yeah, so you can find me on LinkedIn. Search Mitchell Tan, T-A-N. Just find a guy with this red post box hanging around. I don't think
other people have done it yet. And then if you're interested in cleaning up your LinkedIn inbox and getting to inbox zero there, go to
trycondo.com, T-R-Y-K-O-N-D-O.com.
Brian Booden 51:48
Amazing. George, any sort of final words from you here?
Brian Booden 51:53
I think, Mitchell, that's fascinating. I wish you all the best of luck with the business. Thank you for giving up your time today. And I
look forward to having a play around with Condo myself.
Brian Booden 52:06
Cool. See you guys. We're ready for it and here for it, guys. And we look forward to joining you back in the mainstream in a minute,
OK? So we'll speak to you soon. Thanks, everyone.
Brian Booden 52:14
Appreciate that. Bye-bye. Hello everyone. I think some people think that we just disappear and go on holiday or something during
that part of the show, but no, we're always here, we're always listening. So thanks for that Mitchell. I wanted to ask you if you had
anything else that's been happening, because when did we go for that? We went a few or four weeks ago now, right? So I wanted to
ask if there was anything else that you wanted to mention or talk about in terms of condo.
Speaker 2 52:54
No, but it's like 2025 and I was thinking you want to start fresh, right? And so you want to start without debt and old messages and all
those leaves that hang around from November or something like that, which you said you'd get to before the new year. People
probably have a bunch of DM debt, right? It's like hanging around and yeah, it's going to start a year of fresh debt free. And you can do
that by, you know, like making it an effort to empty out your inbox. Those are some 2025 thoughts. Yep. Create that DMZ folder and
drag all your
Brian Booden 53:41
emails in there.
Brian Booden 53:44
I'd like you still have a few days before you go back to work for real and like real work takes over because I Think for most people real
work will take over on Monday, right? It's like the January is the trigger day for most people. I think it to go back. So you still have time
to make it happen
Speaker 2 54:00
Yeah Yeah, I think that there's some money left over from 2024 to be found in the DMS and It's good to just like clear those out I Did
that my inbox is empty? And it's nice like I took a break. So there's some support tickets From the week goes off. But yeah, it's nice to
clear everything out and then, you know start from scratch
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Brian Booden 54:28
Yeah, I think I may be right after this call, maybe I have some time to just nip a few more down. It's like only just about four o'clock,
so. Mitchell, we super appreciate you joining us live as well. I think many people are still in their chocolate embraces from Christmas
and they're still drinking tea or something stronger and eating chocolate.
Brian Booden 54:56
George and I would never do that, though, would we?
Brian Booden 54:58
Try January, Brian, try January.
Brian Booden 55:00
Nah, that's it, that's it. But we really appreciate you coming along as well, Mitchell. It's been a pleasure. And we wish you all the
success in the world for Condo in 2025 as well. I really, I stand by what I said before. I think you've got something here
Brian Booden 55:14
that is going to make a big, big difference to a lot of people. So we wish you all the best in 2025.
Speaker 2 55:19
Thanks for that.
Brian Booden 55:21
Yeah, and Mitchell, isn't it nearly midnight where you are in Singapore?
Speaker 2 55:26
It is.
Brian Booden 55:27
Yeah, okay, so get some sleep as well.
Brian Booden 55:30
Thanks. We'll let you go to bed as well, man. Thank you for staying up and joining us. We appreciate that.
Brian Booden 55:35
Yeah, thank you very much. And thank you for keeping the whole conversation about Edge versus Cloud alive. I just, we reignited
that when that video was playing back. I love that. I think that debate will go on for quite a while.
Speaker 2 55:48
Yeah. We think about it all day.
Brian Booden 55:52
And let's be honest, everyone almost bought a Chromebook, right? They didn't buy one, but they almost bought one. They thought it
was a good idea, and then it didn't happen. But look, awesome stuff. Awesome stuff. We've just got a few things just to tail off at the
end here,
Brian Booden 56:09
George. So once again, Mitchell, you can be on for this part as well. We'll just take a minute here. But again, if you like what you saw,
or you're watching us back on YouTube, Twitter, Facebook, any of those things, please do drop us a something in the background.
Brian Booden 56:26
And George, we're in a pretty organized state, actually. We're ready for our next show in two weeks. Well, it's less than two weeks
now, because we moved the show slightly to cater for New Year and Christmas and stuff. So yeah. We're very excited to have our
next episode.
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Brian Booden 56:44
I'll let you chat for just a second about that, and then I can add a little bit.
Brian Booden 56:47
I am super looking forward to this one, and hopefully we're going to get Ben back on live for it because honestly, this is one. If you're
interested in getting into the nuts and bolts of data engineering, we geek out a little bit, not too much, but a little bit.
Brian Booden 57:08
Then this episode is definitely going to be one for you. It really gets down to the nuts and bolts of modern-day data engineering.
Brian Booden 57:19
I agree, and I don't think it's a stretch to call Ben one of the faces of data engineering that you can find on LinkedIn nowadays and
one of the very top ones as well. So he's worked in fine companies and he knows a lot of stuff. And I think we're gonna chat to him
Brian Booden 57:40
about a lot of stuff about the differences between data engineering and data consultancy and data visualization and how you
separate all those different things and make them work in an organization. So it's gonna be a great one as well. And we're gonna be
running that back
Brian Booden 57:54
on the 14th of January. So George and I have got some hard work to do between now and then to get us all scaled up for that as
well. So please do join us for that and we'll get all that announced on LinkedIn very soon once we get all the logistics set up.
Brian Booden 58:07
But all that really remains for us is to say thank you very much for joining us on this very special, I feel like we should have party hats
on or something but it's just too much indulgence over New Year. So thanks very much. George, any closing words?
Brian Booden 58:22
Just happy New Year again to everybody. Mitchell, thank you very much for giving up your time, especially twice because obviously
for the original recording and then your late night session here. I know you're a coder though so I don't think this is unusual
Brian Booden 58:38
for you to be up at midnight. I'm gonna hazard a guess.
Speaker 2 58:42
I have a bunch of onboarding calls later, so yeah, all right, well, we'll let you go
Brian Booden 58:51
then.
Brian Booden 58:52
Thank you very much. Thank you. Fascinating.
Brian Booden 58:55
Fascinating conversation. Later guys. Thanks everyone. Appreciate it. Cheers.
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